Thursday, March 22, 2007

What's Better than Cleaning up Dog Poop? Cleaning up Fake Dog Poop!

I admit I'm a bit out of touch in the world of dolls, but I just saw a commercial for a doll that has me at a bit of a loss. Apparently it's a Barbie product from Mattel that's been out for a while called "Barbie Doll with Tanner the Dog." Tanner is a a cheerful little pup who Barbie has to take care of.

Now, I will set aside the banality of playing with a toy that is responsible for another toy for a moment so I can address an even more ridiculous scenario. You feed Tanner pellets and then when you press down on Tanner's tail, he poops. That's right, he poops and then Barbie has to clean it up.

Admittedly I'm not a pet owner and probably never will be because I think it's silly. Part of the reason I think it's silly is that people claim to own pets and then walk around cleaning up their excrement. I don't see that as ownership so much as a really lousy part-time job. To design a toy based on this notion may be the dumbest thing I've ever heard of.

See this brilliant feat of engineering in action below:


Tracking Buzz Around the World

Buzztracker has been around for a while, developed originally in 2002 by Craig Mod, but I just discovered it through the Yahoo! Buzztracker widget. The goal of the site is to show the interconnectedness of news from around the world. It's a pretty simple concept that's very nicely executed (abridged from the the About):

"Buzztracker consists of two types of pages. Daily Indexes and Individual Location Indexes. On the daily index page, you see a list of cities with percentages next to them. The number represents the percentage of news stories that city is associated with for that day.

Locations that appear more often are represented by red circles on the map. The more frequently the cities appear, the larger the circle. Connections between locations are determined by intercontextual referencing in news articles. These connections are represented by lines between locations. The stronger the connection, the darker the line."

Just go check it out. It's cool.

Buzztracker

Beer Launcher: Ugly and Accurate, Like Randy Johnson

While I think the beer launcher created by a Duke University engineering student is well-designed and pretty cool, I have to assume the final product will be a little more attractive. This thing wouldn't look appropriate anywhere but in a Duke University engineering student's dorm.

Also, I think he might want to add a laser site to it since though it may be accurate once it's aimed properly, the trial and error required for aiming it might get messy and, potentially kill a pet. Watch it in action here:

http://www.metacafe.com/watch/445498/robotic_beer_launching_refrigerator/

Unrelated to the beer launcher, perhaps I just hadn't noticed, but Metacafe inserts two ad links after a video ends. I think that's a good strategy, but A) the links should be relevant to the video just played b) if they don't already, they should offer the video producer ad space there, and c) they should include space for the "Replay Video" link within the video space as well as "Related Videos."

I also think it's a great idea to show how much the video producer has earned by posting their video. What a great incentive to get others to post quality content instead of the stupid crap.

Saturday, March 17, 2007

TechCrunch Compares Article Link Ranking Sites

Great comparison of the article link ranking sites. Such a seemingly simple concept has spawned so many sites. TechCrunch points out the key differences under the auspices of how Digg can improve itself. I think the real result will instead be these alternative sites getting a lot more traffic.

Toward a Better Digg

Thursday, March 15, 2007

Sustainable is Good : Makers of Splenda buy Hundreds of Negative Domain Names

I knew I should have bought technogeekboysucks.com!

Sustainable is Good : Makers of Splenda buy Hundreds of Negative Domain Names

Inviting Metrics to Someone Else's Party

Have you ever brought along an uninvited guest to a party? Maybe he's a great guy who will be a real asset to the festivities and frankly the last few of these parties you've been to have needed the help. Or maybe you just didn't know it was invite-only. When the host admonishes you for being so thoughtless and rude, who tends to look bad, you or the petulant host?

This is sometimes how it feels to bring Web and email metrics to people in your company. They didn't ask for them, they don't want them, and, frankly you're a little rude for bringing them up. Things are going fine in their division and they only invited you to the meeting because they have some more "great ideas" for the Web. But you showed up with metrics and a few questions about their business goals and they don't appreciate it.


A common misconception among business people who have Web property is that Web Analysts are out to get them and take away their Web activities and, sometimes, some of their budget. What Web Analysts are out to get is the truth about Web activity. If the truth leads to initiatives being cut back or eliminated, it's not because the Web Analyst was out to get someone, it's because the initiative was a failure and no one had noticed yet.

However often the initiative simply needs some help and focus to get back on track. Perhaps the audience has shifted. In the case of content sites, perhaps the writing has gotten away from its sweet spot. Whatever the reason, analytics and testing can only help.

Why I Don't Wear a Watch

As I passed the Garmin store on Michigan Avenue this morning a window display for their new Forerunner 205 watch caught my eye. It's a sleek but bulky watch for runners that monitors heart rate and tracks your route with GPS among other exercise-related things. I had seen a positive review of it in Wired Magazine which praised the features but gave it a little ding on the bulk factor. Overall it seems like a pretty nifty watch which I have no intention of ever buying.

I started thinking about the fact that I haven't worn a watch in over a decade and when I did I didn't really like it. I didn't feel it was worth the annoyance of having something strapped to my wrist when there are already so many clocks around. I, like many people, use my mobile phone, currently a Cingular 8125, to tell time. Someone asks if I have the time and I reach into my coat or pants pocket, fish out my phone, turn on the screen, and tell them the time. Of course by then they've probably asked someone else who's wearing a watch.

Every now and then, like this morning, I check out the latest in watch technology and each time I invariably I come to the same conclusion: Watches never do enough. I realize this is insane. A watch is supposed to tell time. But whenever I look at a watch online or in a store I feel like simply telling the time is a waste of technology. Sure you can buy watches that give news headlines or scores, but that requires a monthly fee. And usually they look kind of hard to read and interact with. This Garmin Forerunner watch does all kinds of things but it's limited to fitness. What about when I'm not exercising? Then it's just a little clock again.

I like the idea of a Web-enabled watch but, like I said I don't want another monthly fee. A wi-fi watch would only be helpful when you were near a connection and there just aren't enough free wi-fi spots. Maybe a bluetooth watch that could use your mobile phone's signal. Hmmm. Of course the interface would have to be really good for a screen that size and they almost never are. Usually data watches have big low-resolution icons and fonts, horrible for reading anything more than a phone number, much less a news headline.

Anyway I've decided that in order to get all the functionality I want in a slick, stylish package I will have to do something I never do. I will have to beg Apple. Please release an iWatch. Sigh.

Tuesday, March 13, 2007

Earn Points from the Stupidity of Celebrities

I play in a few fantasy sports leagues and in the process of looking for even more resources to sate my unquenchable desire for bad advice, I stumbled across Fafarazzi.com. According to the site:

"Fafarazzi is a Fantasy Celebrity League. Fafarazzi.com works just like fantasy sports leagues - except instead of scores being tallied for homeruns and touchdowns, they're for catfights, divorces and baby bumps!"

I imagine Britney Spears is the Albert Pujols or LaDanian Tomlinson of the league.

You can start a league or join one with strangers. This might be kind of fun if I could find enough friends who would be interested. Of course, joining would mean I'd have to follow more of the celebri-crap that's already hard enough to avoid.

http://www.fafarazzi.com/index.php

Delexa: Guess What It Mashes Up?

Now I like this. Delexa.org combines, wait for it, Del.icio.us and Alexa to create a tool that finds the most trafficked Web sites by topic tags. Search for a topic and Delexa brings up a list of Web sites along with their Alexa Rank and the number of Del.icio.us tags the site has. These are combined to give each site a "Delexa Rank."

I like this combined method for determining rank and I like the clean URL you get. For instance my search for "emailmarketing" has the URL http://www.delexa.org/tag/emailmarketing. Maybe I'll tag that on Del.icio.us and create an infinite loop.

You can also search by Web site and Delexa will bring up an Alexa-like information page about it along with all it's Del.icio.us tags and related sites. This is less useful, but still pretty cool.

It's not perfect, it claimed a few sites had no Del.icio.us tags when I know they do and, of course, it relies on the flawed nature of Alexa's user base to determine popularity. Plus it's not very pretty, but I'm sure it will get a face-lift if it stays around. But I'm still calling this worth checking out.

Sunday, March 11, 2007

Banking on the Wisdom of Crowds For Search? Yikes

Wikipedia founder Jimmy Wales wants to create an open, editable search engine. In other words, spammers and advertisers can more easily mess with the results? As much as I love the idea of "crowd wisdom," I don't have a lot of faith in people behaving themselves. People game Digg.com all the time despite their best efforts to prevent it. Imagine the possibilities with a full Web search engine. The constant battling with people out for their own best interests will likely render the results useless.

However Jimmy Wales is no fool and I have to assume they've got a plan to combat this. Project home here and more here.

More Random Name Generators

The Yahoo Directory has a collection of random name generators. Apparently my American Indian name is "Stephen Leatherbound Shorts." That would not have been my first guess.

Good and More Good on the Digital Music Front

Through Gigalaw.com, two articles about the way the music industry should handle digital music. Article one is about a crackdown on illegal music pirating at universities. The RIAA understandably wants to crack down on the epic amounts of music be stolen at colleges. As the article says, "According to the research firm NPD, students accounted for 1.3 billion illegal music downloads in 2006." That's a lot of lost profits, for the labels, yes, but also for the artists. The RIAA seems to be content going after the universities themselves in their attempt to stem the tide, which I think is a good approach. Going after the file sharers directly has so far proven ineffective and evil.

Another good development is that Universal iFrance is testing restriction-free digital music. Albeit in a small way and with a caveat. "We are making some micro tests. This doesn't change our overall policy on DRM." This is according to Universal Music France, Middle East and Mediterranean-South America president Pascal Negre.

So there you go. Stop the thieves and give the honest people DRM free music. We can dream can't we?

Thursday, March 08, 2007

FeedMiner: A Work In Progress I Hope

I was excited to see a new feed finder, hoping they were perhaps onto something the others have missed. At this point it seems FeedMiner has missed it too.

There's no ubiquitous "BETA" tag anywhere so either its creators are as sick of seeing them as we are or this is meant to be a finished product.

I tried two searches one specific and one general. I chose "fantasy baseball" ('tis the season) and "technology." Results for "fantasy baseball" were:

  1. Fantasy Baseball : CBS SportsLine.com Fantasy Sports: Good!
  2. Velocity Sports Blog: Sports, yes, but nothing about fantasy or baseball.
  3. Fantasy sports podcast: It would be nice to keep podcasts and news feeds separate here, but at least this is somewhat relevant, if not specific to baseball.
  4. McSweeney's: What? Not even close.
  5. Baltimoresun.com: On Fantasy Sports: Not bad. Specific to the Baltimore Orioles mostly, but the columnist also discusses the rest of the league. Not Top Five-worthy though.
  6. Will Carroll Presents: Will Carroll is a baseball writer, yes. However this feed appears to have expired two years ago.
  7. SI.com - Fantasy sports: Good!
  8. Amazon: baseball: This is an Amazon.com feed for books about baseball.
  9. Wisch List: This is a non-sports Chicago Tribune Columnist.
  10. Copyfight: A legal blog.

So I'd give those results a 3.5 out of 10 for accuracy. I would do a lot better if I did a regular Google search for "Fantasy baseball" and then checked if any of the sites had RSS feeds. Pretty poor.

For the general search "technology" the results were a bit better but I was alarmed to see the #1 result was a spam site. The rest of the results were largely the technology feeds for major news sites. Not bad, but hardly interesting.

Needless to say, I'm unimpressed with Feedminer's results. It also offers no bells an whistles like exporting results as OPML or saving good results to a personalized page. I have nothing against the stripped-down Google approach to search, but the results better be damn good.

Wednesday, March 07, 2007

Who's Your PollDaddy?

As a lifelong PollMonkey/SurveyMonkey fan, I figured I'd check out another alternative in case I've been missing out. A new Web 2.0ish site called PollDaddy offers slick looking, easy-to-create polls for free. The polls can be embedded using javascript or Flash and offer a few skins to choose from (presently 14).

They do look slick and create the polls is pretty simple using a three-step wizard. I encountered a little bug with adding the last question in a list, which was quickly resolved. You can cusomize the look and feel of the poll if you know a little CSS, which seems a bit techie for widespread use. I think they'd be better offering an intermediate solution between editing code and selecting a skin. Perhaps a checklist (Bevel: Yes or No, Chrome:Wood:Plastic, etc.) and a color/font picker.

Ultimately I created the poll below in about two minutes. I still prefer PollMonkey, but the next version of PollDaddy might become a contender.

Monday, March 05, 2007

Many Eyes are Better than Two

I just discovered a very intriguing site via dexly.com. The site is called Many Eyes and announces itself thusly:

"Welcome to the alpha version of Many Eyes! View your data, ask questions, and share your discoveries. Harness the collective intelligence of the net for insight and analysis."

Naturally, that does nothing to explain what it is. What it is is a community of data-philes who share and visualize information. For instance, someone uploads data about the unemployment rates in the U.S. by state. Now the data is available for everyone and anyone can go create a visualization of the data using Many Eye's intuitive interface. For instance I could easily create a bubble chart from the data where the states with the higher rates have larger bubbles.

Basically you choose your data set (by browsing what's there or searching), click a chart type, preview it, then publish it. You can tweak certain parts of the chart as well.

If you'd rather just browse though, there's plenty to see. The chart below shows companies by NAICS (industry classification) code in a very cool treemap. You can right-click on each section to blow it up and see the sub industries with in the main industry.




It would be nice to see this kind of community-based analysis show up in other places. I think some of the major news agencies might benefit from checking out some of the stuff people are coming up with on sites like Many Eyes.

Great E-Mail Marketing Resources

Thought I'd collect my favorite e-mail marketing sites and blogs into one neat package. Some of the sites below require registration, but most are free to the world. I subscribe to all of them through RSS or e-mail, which is infinitely helpful in keeping up with them and not getting overwhelmed.

In addition to what's below, I tag a lot of Email Marketing stuff on Del.icio.us, which is always available here: http://del.icio.us/napdynmite/emailmarketing

Clickz Email
http://blog.clickz.com/archives/topics/email.html
Frequently updated and widely-referenced, probably th best single source of email marketing information.

MarketingSherpa
http://www.marketingsherpa.com (sign up for the email marketing newsletter)
They offer a paid subscription and sell some nice studies, but the free content in the newsletter is fantastic. They also specialize in stats and benchmarking information found in few other places.

ReturnPath
http://www.returnpath.com

The deliverability kings offer up topics on a variety of "getting to the inbox" stuff and list management.

Campaign Monitor Blog
http://www.campaignmonitor.com/blog/
An e-mail marketing system vendor with a lot of insight from the reseller's perspective.

ExactTarget Blogs
http://email.exacttarget.com/ETWeb/blogs.aspx
A top notch e-mail service provider's blog on a wide variety of topics from a smart bunch of practitioners.

MarketingProfs
http://www.marketingprofs.com (paid subscription and well worth it)
I unabashedly love MarketingProfs.com, not just for email, but a variety of resources, including a terrific email vendor matrix. Great content on email and much more.

Email Marketing Best Practices
http://www.b2bemailmarketing.com/
I just discovered this gem and already feel pretty comfortable recommending it. Tamara Geilen covers everything from design to spam legislation. You could spend a lot of time here.

Email Universe
http://emailuniverse.com/
Targeted at email newsletters primarily, but a lot of great advice about best practices in email.

Email Experience Council
http://www.emailexperience.org/They're new and they're building up their cache quickly. Join and get involved. The site has some good resources as well as a mission.


Never Look at a Dollar Bill the Same Way Again

This has nothing to do with technology but it's so weird, funny, and unique I had to mention it. It's a rap about the life of George Washington and it's utterly ridiculous in the best way possible. Also, the audio is not safe for work.

Friday, March 02, 2007

Video Ads Remain Stupid

As I mentioned in a previous post, I hate video ads and they desperately need some standards (in lieu of common sense I guess). Apparently Rebecca Lieb at Clickz agrees. She also points out the inherent issue with pre-roll video ads, which is that A) people in offices really don't want to have their PC speakers flooding the area with Viagra ads and B) people with audio turned off or their headphones plugged in and not on their heads aren't going to hear the audio anyway.

Video ads are a stupid practice and should probably just be stopped. I don't see the value to the advertiser or the host.

Thursday, March 01, 2007

Six Things I'd Like to See in Second Life

I believe Second Life could become a huge thing in the next year but it has a ways to go. Some things I'd like to see are listed below. If these things exist I just haven't found them yet. Some of these are user issues and some are up to Linden Labs to fix:

  1. A recommendation engine
    If this exists I haven't seen it. Let users rate places and let editors make recommendations. I can never seem to find any good places to visit. I think tagging might help as well.
  2. Better in-world retail stores
    I've visited the Sears, Circuit City, Dell, IBM, and a car manufacturer's site (don't remember which). None of them offer much in the way of product selection or information. I understand it will take some time and proof of concept, but at this point it's just a few products with links to the company's Web site.
  3. Better object interaction
    There are a lot of objects throughout Second Life but not much interacting with them. For instance I'd like to pick up a ball and throw it. Or could I climb a tree? Could I pick up a product at Circuit City and examine it more closely.
  4. A better inventory system and interface
    The interface for SecondLife is quite daunting. Some things are intuitive, like walking around and even flying to an extent, but to do anything more than that takes patience and time. Finding and using objects you've picked up or purchased means navigating a giant tree structure that I really don't like. How about thumbnails?
  5. A better map
    Look to Google Earth for ideas. The current maps look straight out of Intellivision.
  6. An In-World Browser
    I'd rather stay within second life and browse Web content. I'd like to see Linden Labs create a pop-up in-world browser. I'm sure some good designers could figure out a way to make it usable, readable, and non-intrusive.