Saturday, March 17, 2007
Toward a Better Digg
Thursday, March 15, 2007
Sustainable is Good : Makers of Splenda buy Hundreds of Negative Domain Names
This is sometimes how it feels to bring Web and email metrics to people in your company. They didn't ask for them, they don't want them, and, frankly you're a little rude for bringing them up. Things are going fine in their division and they only invited you to the meeting because they have some more "great ideas" for the Web. But you showed up with metrics and a few questions about their business goals and they don't appreciate it.
A common misconception among business people who have Web property is that Web Analysts are out to get them and take away their Web activities and, sometimes, some of their budget. What Web Analysts are out to get is the truth about Web activity. If the truth leads to initiatives being cut back or eliminated, it's not because the Web Analyst was out to get someone, it's because the initiative was a failure and no one had noticed yet.
However often the initiative simply needs some help and focus to get back on track. Perhaps the audience has shifted. In the case of content sites, perhaps the writing has gotten away from its sweet spot. Whatever the reason, analytics and testing can only help.
I started thinking about the fact that I haven't worn a watch in over a decade and when I did I didn't really like it. I didn't feel it was worth the annoyance of having something strapped to my wrist when there are already so many clocks around. I, like many people, use my mobile phone, currently a Cingular 8125, to tell time. Someone asks if I have the time and I reach into my coat or pants pocket, fish out my phone, turn on the screen, and tell them the time. Of course by then they've probably asked someone else who's wearing a watch.
Every now and then, like this morning, I check out the latest in watch technology and each time I invariably I come to the same conclusion: Watches never do enough. I realize this is insane. A watch is supposed to tell time. But whenever I look at a watch online or in a store I feel like simply telling the time is a waste of technology. Sure you can buy watches that give news headlines or scores, but that requires a monthly fee. And usually they look kind of hard to read and interact with. This Garmin Forerunner watch does all kinds of things but it's limited to fitness. What about when I'm not exercising? Then it's just a little clock again.
I like the idea of a Web-enabled watch but, like I said I don't want another monthly fee. A wi-fi watch would only be helpful when you were near a connection and there just aren't enough free wi-fi spots. Maybe a bluetooth watch that could use your mobile phone's signal. Hmmm. Of course the interface would have to be really good for a screen that size and they almost never are. Usually data watches have big low-resolution icons and fonts, horrible for reading anything more than a phone number, much less a news headline.
Anyway I've decided that in order to get all the functionality I want in a slick, stylish package I will have to do something I never do. I will have to beg Apple. Please release an iWatch. Sigh.
Tuesday, March 13, 2007
"Fafarazzi is a Fantasy Celebrity League. Fafarazzi.com works just like fantasy sports leagues - except instead of scores being tallied for homeruns and touchdowns, they're for catfights, divorces and baby bumps!"
I imagine Britney Spears is the Albert Pujols or LaDanian Tomlinson of the league.
You can start a league or join one with strangers. This might be kind of fun if I could find enough friends who would be interested. Of course, joining would mean I'd have to follow more of the celebri-crap that's already hard enough to avoid.
I like this combined method for determining rank and I like the clean URL you get. For instance my search for "emailmarketing" has the URL http://www.delexa.org/tag/emailmarketing. Maybe I'll tag that on Del.icio.us and create an infinite loop.
You can also search by Web site and Delexa will bring up an Alexa-like information page about it along with all it's Del.icio.us tags and related sites. This is less useful, but still pretty cool.
It's not perfect, it claimed a few sites had no Del.icio.us tags when I know they do and, of course, it relies on the flawed nature of Alexa's user base to determine popularity. Plus it's not very pretty, but I'm sure it will get a face-lift if it stays around. But I'm still calling this worth checking out.
Sunday, March 11, 2007
Another good development is that Universal iFrance is testing restriction-free digital music. Albeit in a small way and with a caveat. "We are making some micro tests. This doesn't change our overall policy on DRM." This is according to Universal Music France, Middle East and Mediterranean-South America president Pascal Negre.
So there you go. Stop the thieves and give the honest people DRM free music. We can dream can't we?