Delexa: Guess What It Mashes Up?

Now I like this. Delexa.org combines, wait for it, Del.icio.us and Alexa to create a tool that finds the most trafficked Web sites by topic tags. Search for a topic and Delexa brings up a list of Web sites along with their Alexa Rank and the number of Del.icio.us tags the site has. These are combined to give each site a "Delexa Rank."

I like this combined method for determining rank and I like the clean URL you get. For instance my search for "emailmarketing" has the URL http://www.delexa.org/tag/emailmarketing. Maybe I'll tag that on Del.icio.us and create an infinite loop.

You can also search by Web site and Delexa will bring up an Alexa-like information page about it along with all it's Del.icio.us tags and related sites. This is less useful, but still pretty cool.

It's not perfect, it claimed a few sites had no Del.icio.us tags when I know they do and, of course, it relies on the flawed nature of Alexa's user base to determine popularity. Plus it's not very pretty, but I'm sure it will get a face-lift if it stays around. But I'm still calling this worth checking out.

Mmmmmm, Del.icio.us

I've been a fan of Del.icio.us for a few months now. I originally found it very odd and unintuitive, but I've warmed up to it over time. Especially since I installed the Firefox plug-in that makes adding bookmarks a snap.

I still think it might be a bit obscure for the casual Web user though. I think the problem lies with what I assume is an attempt to over simplify the experience. I say this because I've sent people to the site and their first comment tends to be "So what are all these links?" (actually, their first comment is usually more like "Delicious? So is it www.delicious.com? What? del.icio.us? I don't get it." Note to Yahoo, who recently purchased Del.icio.us, consider a name/URL change. It was cute for a while there, but...)

One of the reasons I've become so enamored of it is what you can DO with your bookmarks once you start collecting them. You can put them in an RSS feed for instance. Or you can send someone all the bookmarks you have tagged with, say "recipes" just buy sending them a link to http://del.icio.us/username/recipes.

Another example: I recently did a bunch of research on podcasting directories because we were in the process of launching podcasts for my company. Every time I found a directory we might want to post our podcast in, I clicked my Del.icio.us button, described the site and tagged it with "podcast" and "directories." When it came time to share what I found with my boss, I just sent her a link to http://del.icio.us/napdynmite/podcast+directories (feel free to click on that, it works).

I also like the fact that I can tag bookmarks with the names of people in my network and they'll get my bookmark in their inbox automatically. Great for team research as well as just fun.

Anyway, check it out at http://del.icio.us/ if you haven't already. Make sure to get the browser buttons here: http://del.icio.us/help/. It makes the whole process seamless and almost habitual.