This is a lousy user experience. I understand that Forbes.com needs to make money, but this is overboard. I didn't even read the story because I was so annoyed and I'll likely think twice about the next link I see to Forbes. Here's what I think:
- If you force people through a splash ad, let them skip it. Most of the time they won't find the "Skip Ad" link until they've seen most of the ad, so you don't lose much eye time. But at least give the option.
- No self-starting video ads. Present the ad, with the embedded video and let me click on it if I'm interested.
- Pop-up ads are bad enough, but one that follows you around like a hungry little yelping puppy is just amateurish. Just don't do pop-up ads.