Thursday, April 05, 2007

The Art of Article Tools

A great trend we've seen on online newspaper and magazine sites, as well as many other sites that feature article content is the increased use of "Article Tools." Article tools include links or buttons like "Print This, " "Email This," "Increase/Decrease Font Size," etc. Some sites only include one or two (usually "Print" or "Send") while some like the excellent news site The International Herald Tribune go crazy with the concept, including things like "Clip This" for saving articles to your own private area.

I've put together a bunch of examples, which you can see by clicking on the image on the right there. As I mentioned recently regarding, I have no problem with "clutter" and the more article tools I see the more I think the publisher wants to empower me to read the content the way I want.

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